Every home has a story, here's how we sold this single level garden sanctuary in Sebastopol.
Careful planning, strategic preparations, gorgeous presentation, mindful negotiations
In the Fall prior to selling, Annaliese and the Seller developed a strategic plan to address landlord-tenant relationships, changes to title, renovations and repairs. The plan established a clear sequence and timeline of work to prepare the property for sale in the Spring.
We started with a proactive approach, scheduling pre-sale inspections that allowed us to identify needed repairs early. Once these were completed, we staged the home using our unique “smart staging” approach. This extra step ensured the home was showcased in its best light, creating an inviting atmosphere for every potential buyer.
A week ahead of our launch and the neighbors at 204 May Ct. listed their property for $799K. Recognizing that the home would be directly compared to 206 May Ct., we strategically priced the property at an identical price, $799K. Word got out that that property entered escrow for $875K, setting the comparable value for our listing in the minds of buyers to be above it.
Our marketing team launched a custom campaign, generating significant buzz and attracting thousands of online viewers to 206MayCt.com. By capturing the unique charm and value of the home, we built substantial interest, setting the stage for serious buyers.
Despite shifting market conditions for homes in 2025, our focused marketing strategy attracted multiple buyers who made offers at what they valued the property for.
With the offers on the table, we meticulously reviewed each detail. We ensured every part of the contract was solid and worked with the winning buyers to meet the seller’s ideal terms and timeline, including a short rent-back period.
Our dedicated escrow team handled each step with care, ensuring an efficient, timely close with no delays.
Thanks to a seamless team effort, our sellers reached their goals on price, terms, and timing. This strategic and thorough approach allowed us to help them move forward confidently and successfully.
Our team's marketing strategy and implementation resulted in these sweet results:
Sold Price
% Sold Over Asking Price
Total Media Views
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